Episode 38

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Published on:

20th Mar 2025

Thriving in a Changing World with James Deaker

The Power of Small Company Experiences

James Deaker from California (originally from New Zealand) reflects on the valuable lessons he learned from his time in small companies, sharing insights on how these environments encourage innovation, flexibility, and problem-solving. James highlights how working without predefined roles allowed him to take on diverse responsibilities and tackle challenges that pushed him out of his comfort zone. He explains how this mindset later shaped his approach in larger corporations and helped him challenge the status quo, even when it wasn’t the easiest route.

Adaptability in Leadership

James highlights the value of adaptability in leadership. He shares how key skills—like a willingness to learn and the ability to engage with diverse teams—remain essential across different environments. James discusses the importance of tailoring management approaches to the unique dynamics of each team and situation. He also delves into his own experiences, emphasizing how effective leadership often comes from a deep understanding of both the people and the context within which you work.

About James Deaker:

James Deaker from California is the host of The Yield Doctor, a podcast and video series that explores the intricacies of pricing and yield management in the digital advertising industry. Originally from New Zealand, James earned his Ph.D. at Stanford University in Engineering-Economic Systems and Operations Research before launching a 20-year career in digital advertising. With leadership roles at Yahoo, Microsoft, Verizon Media, Oath, and Rapt, James has seen the industry evolve from the inside. Now, as the CEO and Founder of Korukea Media, James now helps businesses optimize their advertising strategies and unlock the full potential of their digital assets.

www.korukeamedia.com

www.linkedin.com/in/deaker/

www.youtube.com/@jamesdeaker

https://deaker.podbean.com/

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About the Podcast

RISE TO LEAD
Fearless Voices, Bold Leadership, Unstoppable Impact
Welcome to the hub of leadership inspiration with Regina Huber. Tune in for candid conversations and invaluable wisdom from bold leaders across industries and nations. Drink your essential dose of courageous leadership excellence, thrive as a leader, and shape the world around you through your audacious leader footprint. This is where you belong if you’re leading with the intention to create positive change, inspire others to step into their unique brilliance, and lead with a bold heart – all in the service of greater freedom for yourself and those you get to impact.
Learn more about your host, Regina Huber, at www.transformyourperformance.com, www.linkedin.com/in/reginahuber, and www.youtube.com/@reginahuber.

About your host

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Regina Huber

As the dynamic CEO of TRANSFORM YOUR PERFORMANCE, Regina Huber champions bold, heart-centered leadership. She coaches her clients to become Thriving Leaders by enhancing their leadership of self and others.
Regina's eclectic career spans five continents, beginning in Germany and including leadership roles at Boston Consulting Group across Europe, South America, and the U.S. She also founded businesses in Argentina, Brazil, and the U.S., cultivating a rich, multicultural and multilingual background. This journey has shaped her into a premier Transformational Leadership Coach, International Inspirational Speaker, and the Author of Speak up, Stand out and Shine. Additionally, she has co-authored three other books and contributes visionary articles to magazines globally. Her passion for sharing wisdom and inspiration has garnered her features across various media outlets in the U.S., Latin America, and Africa, including TV, radio, and press. She is a highly sought-after guest on podcasts and radio shows and previously hosted the TV show “What’s Your Spark?” on WIN WIN Women/Roku TV.
Over the years, Regina has facilitated workshops and spoken at events such as conferences and summits across the U.S., Africa, Latin America, Asia/Middle East, and Australia. She is also a Speaker at Innovation Women and has volunteered in numerous roles internationally.
Regina has developed several proprietary coaching frameworks: Powerful Leadership Transformation (PLT)™, New-Paradigm Leadership (NPL)™, The T.h.r.i.v.i.n.g. Leader Formula (TTLF)™, Unique Assets Framework™, and Get Your Dream Salary™. She is also a Conversational Intelligence (C-IQ)® Enhanced Skills Practitioner and certified in BodyTalk, Human Design, and other holistic methodologies.
With a profound passion for travel and dance, Regina's life is dedicated to the pursuit of freedom. She is driven to inspire others to express their unique brilliance as thriving leaders and to live a Freakin' Amazing Life.